Sponsorships have over the years become an increasingly important part of the financing of both the sports world and many cultural activities in Denmark. As a marketing tool sponsorships are also of significant importance for many companies in the branding of their business.
JS has an extensive experience in advising clients about the particular legal and commercial issues, which surround the area of sponsorships. Typically, sponsorships are subject to extensive regulations in relation to rights management within the world of sport, and for certain products both Danish and European law procure certain demands for the marketing of products also in relation to sponsorships.
With JS’s significant expertise, both within sports law and intellectual property rights, our firm is a suited partner, when it comes to offering competent legal and commercially sound advice in connection with sponsorships.